Mobile UX at its best: Why I love Flipboard

If you don’t already have it on your smart device, I encourage you to download this great news+social media app!

The UX:

Flipboard makes browsing content FUN and MEMORABLE.

An up-down swiping gesture that is so simple and intuitive is the essential interaction required to enjoy this app. While Flipboard doesn’t offer anything groundbreaking in terms of content and personal integration, it’s the way that the app presents itself to the user that makes Flipboard so much fun.

The THUMB is the part of the body that so easily affords interaction with a mobile device and Flipboard keeps the entire UX very thumb-centric. The exploratory value in the app is just as fun as navigating through your content; expanding an article you’re curious about and then scrolling through that and then finally returning to the main menu remains smooth and intuitive.

Norman-Maslow and the Pleasure Principle:

Sometimes people get good UX confused with developing a UI that is super simplistic and gets rid of all redundant features, in an effort to foster good usability. Of course this isn’t the case, good UX definitely extends to having a fun and memorable interaction. Not only does the fun navigation system carve a niche for Flipboard but it also adds to its expected regular usage. This falls under the Behavioural category of Donald Norman’s levels of processing when users interact with emotionally-conscious design. A function that supports pleasure (of any kind, really) allows the product/service to go a step beyond usability, and it is this step that determines user loyalty.


I like when my Facebook friends show up on the Cover Stories…it’s funny to see their selfies show up like news photographs…as if they’re in the headlines for having done something scandalous. That’s a good LOL moment right there.


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